Archive | May, 2011

Lightweight models and cost effective scalability: YouTube

15 May

This is the last blog post of the 8 core patterns in web 2.0 ingredients. This time I would like to talk about Lightweight models and cost effective scalability. Lightweight models and cost effective scalability or a simple short “Doing More with Less” is the strategy to deliver products to the market faster and cheaper without sacrificing future growth.

The old business model used to be the form of investing the large amount of money to get started business but no one can guarantee you will gain the profit or failure. However, the new business model in the modern world is not depended on large budgets or large development team anymore. It is because the lightweight models can be applied to reduce the risk and many traditional costs.

YouTube can be one of the successful sites that applied the Lightweight models and cost effective scalability. YouTube is a website built for Internet users to share video clip. More than 65,000 videos have been uploaded on YouTube every day. When many users view the video on YouTube, YouTube has to deal with the bandwidth problem from their services. As it happened, YouTube, which bought by Google in 2006 decided to use the outsource service provided by “Limelight Networks” instead. Limelight is the fast-growing content distribution network. It is also handle video streaming for YouTube and that mean YouTube was able to scale its business easier than if it had attempted to manage these services in-house.

Moreover, YouTube uses business revenue model to maintain effectiveness as the business grows. Revenue model or the advertising model is enabled advertisers to place the commercial in the “ad breaks” within an online stream of a video. YouTube also put the enforcement of a 10 minute time limit on video clips. If your video content is greater than 10 minutes, you must use a premium service.

So as you can see, YouTube has applied the lightweight business models and it certainly looks like a successful business model. However, YouTube is still growing. This may be we can see more options in YouTube revenue models in the near future.



Leveraging the long tail: Stream

14 May

I believe some of you may prefer to buy the product online than offline. It is because you have wider choices when shopping online and some products can only find in the online world. Perhaps this is because the retailers may not have enough space for all brands or low demand products. On the other hand, the online stores can stock the low demand product and broader brands with infinite space and sell it whenever you want it.

Leveraging the long tail concept refers to the advantages of being on the internet that give you the infinite shelf space, cost advantage and ability to focus on small market. With the long tail concept, Internet can make the hits to niches and offer significant market opportunities from a wider audience.

The example of the long tail strategy is Stream. Stream is focus on game entertainment. Stream offers more than 1,100 games to purchase, download and play from any computer. If you compare to the retailer such as EB games, they can offer around 100 titles and only the popular one.

Stream uses leveraging the long tail strategy since the users sign up to the page. Stream provides the wide range of self service tools for users. They allow users to manage profile and other settings to give their user the greater control. Moreover, the users can discuss or ask their peer technicians for knowledge sharing via stream forum that can be reduced the support cost.

As the products in Stream trades in the digital content and send over the internet to customer, it does not have a cost of delivery like the physical shops. Also, Stream uses consignment-style models. This means Stream pays for products only after they are sold to customer.

Furthermore, algorithmic data management uses in Stream to match supply and demand. As the numbers of products are expand. This helps customer to find a product of similar interest “customers who bought this also bought x”.

In conclusion, leveraging the long tail concept goes around the web 2.0. It is crucial to reach out the long tail not just the head. Stream has been used this pattern to give advantages to their customer over the physical shops. Stream seems to sells their products in game markets but their selling goes on further and that is how leveraging the long tail works in Stream.


Perpetual Beta: TweetDeck

4 May

In web 2.0, the software is improved overtime without no installation or no upgrades needed. When devices connect to the internet, the software becomes the services no longer product anymore. Also, the new features release often to respond the user’s feedback and to package bug fixes. All that I mentioned are part of the “Perpetual Beta” pattern.

One examples of this practice is TweetDeck. Tweetdeck is a personal real time browser which is very useful way to connect with your contacts with Twitter, Facebook, Linkedin, Foursquare, MySpace and more. If you want to follow your friend on these sites, may be Tweetdeck will be a page that you will open all day long.

Video: introducing desktop Tweetdeck

Tweetdeck is one of the most popular twitter clients, uses Twitter API to send, receive tweets and view profile. It separates the page into the pane and shows what you want to see at once. You can split the main feed (all tweets) into specific topic or group that is more easily managed. After you create the additional column, it will automatically update to keep you follow the twitter threads easier and more enjoyable.


There are so many updated versions of Tweetdeck since it was launched in 2009. Tweetdeck incrementally releases new version and gains the feedback from the users as a co-developer. In addition, Tweetdeck uses Tweetdeck champions via their platform for the users to be part of a group of testers for new features. Every time a user uses Tweetdeck they may be a real time tester and co-developer of new features and services.

Tweetdeck is still ongoing developed, especially in other devices such as Android. Now Tweetdeck is available to download in Desktop, iphone, ipad and Android. Moreover, on May 2, 2011 Twitter just bought Tweetdeck so without doubt that Tweetdeck will become an official Twitter Application.

Therefore, TweetDeck is currently one of the best applications that deal with managing multiple social-network accounts and definitely very useful tools for you to monitor and enjoy your social life.


Evernote above the level of a single device

2 May

The life is much easier with the part of web 2.0 technology. Software above the level of a single device can be seen as today we can work or access to the internet from many devices other than only computer. From my point of view “Software above the level of a single device” defines as a word “synchronized”. It is because the synchronization is allowed software can be worked in one account with too many devices.

One of the introducing applications with the topic of Software above the level of a single device is Evernote application. Evernote is a fascinating note taking application that allows you to store your note whatever from web pages, photos, text notes (also word document) or even audio files. Evernote uses the central web-based location to organize the various sources of information into one location (Evernote server). The information will store online and every time the users log in on any devices, the data is automatically backed up to the online storage.

The video to introduce Evernote for window

Some features of Evernote

OCR is the feature to read hand written text in picture. The OCR allows user to search the text that contain in the photos that is very useful for quickly searching. However, OCR in free version is unpredictable when compare with the paid version. Also, only paid version is able to search the text in PDFs.

Web clipper:

This feature is alternative way of bookmarking web pages. The Evernote web clipper are available add on for Firefox, Google Chrome, Internet Explorer and Safari to save the HTML pages.

This offers for the desktop version for the sensitive notes. The users can secure the note by highlighted information, then select “Encrypt Selected Text.” The program asks the user to type in a passphrase to be used to decrypt the information for future access.

However, Evernote free version offers user to upload up to 40 MB per month while if you pay $45 per year, you will get 500 MB a month allowance.

Evernote works with Mac OS 10.5.8 or higher (including OS X 10.6), Windows XP, Windows Vista and Windows 7, iPad, iPhone / iPod Touch, Android, BlackBerry, Palm Pre / Palm Pixi, Windows Mobile.

Thus, you can use Evernote from many ways such as install on computer, web browsers or mobile devices. Everything you do on your computer or on your phone get synchronized together to your Evernote account on the web. This makes our lifestyle is flexible.